Learn how your customers define value and what you can do to further engage with them.
Identify which attributes are most predictive of overall engagement.
Our proprietary 4-step customer engagement model with benchmarking data, supported by our syndicated study, helps companies in the healthcare and pharmaceutical industry better understand how value is defined by their key stakeholders, what drives engagement, and how they perform on these key engagement drivers relative to the competition.
Using this model enables organizations to identify key strengths of leverage and areas that could be improved to generate increased levels of customer engagement.
Starting from a list of pre-tested engagement attributes, that can be customized, we conduct a regression analysis to understand which ones are most predictive of overall engagement.
Companies are rated on the different engagement attributes, and a weighted composite score is then developed to accurately quantify the overall level of engagement by company.
Company performance is assessed on transactional, image and product criteria to understand the cumulative impact of each criteria on the main drivers of engagement.
We then compare your company’s performance to the competition on the most important drivers of engagement, and assess your key strengths and areas for improvement.
Complete the form below and an MD Analytics’ representative will contact you to schedule a presentation of our proprietary Share Gap Algorithm.
“MD Analytics is thrilled about finding a way to leverage its large normative database and years of pre-launch market research experience to provide this exciting new offering.”
Daniel Turner, VP Client Services
