{"id":7539,"date":"2019-11-27T16:57:49","date_gmt":"2019-11-27T16:57:49","guid":{"rendered":"https:\/\/mda.brandncraft.com\/?p=7539"},"modified":"2026-01-27T13:40:14","modified_gmt":"2026-01-27T13:40:14","slug":"usage-des-medias-sociaux-par-les-medecins","status":"publish","type":"post","link":"https:\/\/mda.brandncraft.com\/fr\/donnees-thematiques\/usage-des-medias-sociaux-par-les-medecins\/","title":{"rendered":"L&rsquo;Usage des M\u00e9dias Sociaux par les m\u00e9decins"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9decins, particuli\u00e8rement les plus jeunes, utilisent les m\u00e9dias sociaux dans leur vie personnelle et professionnelle. Cependant, l&rsquo;industrie pharmaceutique doit \u00eatre consciente des obstacles \u00e0 l&rsquo;utilisation des m\u00e9dias sociaux comme moyen d&rsquo;interagir professionnellement avec les m\u00e9decins, tels que la fiabilit\u00e9 per\u00e7ue des informations en ligne.<\/p>\n","protected":false},"author":16,"featured_media":7547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,58],"tags":[],"country-icon":[45,44],"class_list":["post-7539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donnees-thematiques","category-donnees-thematiques-canada","country-icon-canada","country-icon-united-states"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;usage des m\u00e9dias sociaux par les m\u00e9decins | Industrie pharma sur les 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