{"id":7180,"date":"2020-04-02T18:01:45","date_gmt":"2020-04-02T18:01:45","guid":{"rendered":"https:\/\/mda.brandncraft.com\/?p=7180"},"modified":"2026-01-23T18:06:39","modified_gmt":"2026-01-23T18:06:39","slug":"forecasting-new-pharma-products-improving-accuracy","status":"publish","type":"post","link":"https:\/\/mda.brandncraft.com\/en\/topical-data\/forecasting-new-pharma-products-improving-accuracy\/","title":{"rendered":"Forecasting New Pharma Products &#8211; Improving accuracy"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. 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