{"id":7111,"date":"2019-07-26T11:22:54","date_gmt":"2019-07-26T11:22:54","guid":{"rendered":"https:\/\/mda.brandncraft.com\/?p=7111"},"modified":"2026-01-23T16:46:02","modified_gmt":"2026-01-23T16:46:02","slug":"customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter","status":"publish","type":"post","link":"https:\/\/mda.brandncraft.com\/en\/topical-data\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\/","title":{"rendered":"Customer Engagement in the Pharmaceutical Industry – Why channels of communication matter"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Measuring customer engagement in pharmaceutical market research can be challenging as physicians usually prefer to not be seen as \u201cassociated\u201d with any given pharmaceutical company. However, as demonstrated by our customer engagement syndicated study, it is undeniable that stronger levels of physician engagement exist among pharmaceutical companies which can lead to more positive outcomes for their associated brands.<\/p>\n","protected":false},"author":12,"featured_media":7116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,18],"tags":[],"country-icon":[45,44],"class_list":["post-7111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-topical-data","category-topical-data-canada","country-icon-canada","country-icon-united-states"],"acf":[],"yoast_head":"\nCustomer Engagement in the Pharmaceutical Industry MD Analytics<\/title>\n<meta name=\"description\" content=\"Customer Engagement in the Pharmaceutical Industry. Get data on engaging younger versus older physicians; discover what drives engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mda.brandncraft.com\/en\/topical-data\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Engagement in the Pharmaceutical Industry MD Analytics\" \/>\n<meta property=\"og:description\" content=\"Customer Engagement in the Pharmaceutical Industry. Get data on engaging younger versus older physicians; discover what drives engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mda.brandncraft.com\/en\/topical-data\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"MD Analytics\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-26T11:22:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T16:46:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mda.brandncraft.com\/wp-content\/uploads\/2026\/01\/Channel-Egagement-For-Healthcare.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jessie Robertson, VP Client Services\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessie Robertson, VP Client Services\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/\"},\"author\":{\"name\":\"Jessie Robertson, VP Client Services\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#\\\/schema\\\/person\\\/235b2a048fe9c57676dc7a4ce3064ecb\"},\"headline\":\"Customer Engagement in the Pharmaceutical Industry – Why channels of communication matter\",\"datePublished\":\"2019-07-26T11:22:54+00:00\",\"dateModified\":\"2026-01-23T16:46:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/\"},\"wordCount\":12,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Channel-Egagement-For-Healthcare.png\",\"articleSection\":[\"Topical Infographics\",\"Topical Infographics Canada\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/\",\"url\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/\",\"name\":\"Customer Engagement in the Pharmaceutical Industry MD Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/customer-engagement-in-the-pharmaceutical-industry-why-channels-of-communication-matter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Channel-Egagement-For-Healthcare.png\",\"datePublished\":\"2019-07-26T11:22:54+00:00\",\"dateModified\":\"2026-01-23T16:46:02+00:00\",\"description\":\"Customer Engagement in the Pharmaceutical Industry. 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