Engaging prescribers is a key component to the launch of any new brand. But what are the key components that drive interest for physicians in learning more?<\/p>\n
Overall, physicians express greater satisfaction when learning about new products through in person interactions compared to virtual or digital interactions. However, regardless of how they learn about new product, the types of resources physicians prefer are similar. The top most preferred resources for both GPs and Specialists include presentation at conferences, discussions with peers, educational events that include KOLs or treatment areas experts, presentations by lead authors, journal clubs and discussions with Pharmaceutical reps. While a majority agree (66%) they are more likely to engage with reps or MSLs to discuss new products or indications, more physicians agree (87%) they are more likely to meet with a rep or MSL with whom they have an established relationship.<\/p>\n","protected":false},"author":12,"featured_media":7033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,15,18],"tags":[],"country-icon":[45,44],"class_list":["post-7027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survey-data","category-survey-data-canada","category-topical-data-canada","country-icon-canada","country-icon-united-states"],"acf":[],"yoast_head":"\n