{"id":6994,"date":"2022-09-23T14:17:50","date_gmt":"2022-09-23T14:17:50","guid":{"rendered":"https:\/\/mda.brandncraft.com\/?p=6994"},"modified":"2026-01-23T14:21:43","modified_gmt":"2026-01-23T14:21:43","slug":"engaging-physicians-in-market-research","status":"publish","type":"post","link":"https:\/\/mda.brandncraft.com\/en\/topical-data\/engaging-physicians-in-market-research\/","title":{"rendered":"Engaging Physicians in Market Research"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Market research is critical at so many stages of product lifecycles as well as one of the tools to evaluate mergers and acquisitions. We know from our own recruiting efforts and experience with our panel providers that response rates to market research invitations tend to be quite low (often under 20%). We surveyed 150 physicians \u2013 50 general practitioners and 90 specialists \u2013 to gauge how different factors impact their interest and participation in market research. Interest levels varied by type of study with the highest level of interest for online surveys.<\/p>\n","protected":false},"author":13,"featured_media":7000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,19],"tags":[],"country-icon":[45,44],"class_list":["post-6994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-topical-data","category-topical-data-usa","country-icon-canada","country-icon-united-states"],"acf":[],"yoast_head":"\nEngaging Physicians in Market Research MD Analytics<\/title>\n<meta name=\"description\" content=\"Find out how to engage physicians in market research. What types of market research physicians prefer and what factors affect participation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mda.brandncraft.com\/en\/topical-data\/engaging-physicians-in-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging Physicians in Market Research MD Analytics\" \/>\n<meta property=\"og:description\" content=\"Find out how to engage physicians in market research. What types of market research physicians prefer and what factors affect participation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mda.brandncraft.com\/en\/topical-data\/engaging-physicians-in-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"MD Analytics\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-23T14:17:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T14:21:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mda.brandncraft.com\/wp-content\/uploads\/2026\/01\/IS4-2022-QP-Splash-Image-US.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mary Dominiecki, SVP, US Country Lead\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Dominiecki, SVP, US Country Lead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/\"},\"author\":{\"name\":\"Mary Dominiecki, SVP, US Country Lead\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#\\\/schema\\\/person\\\/2407e064950dd7ea7d44c95fa0f3622e\"},\"headline\":\"Engaging Physicians in Market Research\",\"datePublished\":\"2022-09-23T14:17:50+00:00\",\"dateModified\":\"2026-01-23T14:21:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/\"},\"wordCount\":5,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IS4-2022-QP-Splash-Image-US.png\",\"articleSection\":[\"Topical Infographics\",\"Topical Infographics US\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/\",\"url\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/\",\"name\":\"Engaging Physicians in Market Research MD Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/engaging-physicians-in-market-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IS4-2022-QP-Splash-Image-US.png\",\"datePublished\":\"2022-09-23T14:17:50+00:00\",\"dateModified\":\"2026-01-23T14:21:43+00:00\",\"description\":\"Find out how to engage physicians in market research. 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