{"id":6978,"date":"2022-09-23T14:08:44","date_gmt":"2022-09-23T14:08:44","guid":{"rendered":"https:\/\/mda.brandncraft.com\/?p=6978"},"modified":"2026-01-23T14:13:09","modified_gmt":"2026-01-23T14:13:09","slug":"physician-interest-and-participation-in-market-research","status":"publish","type":"post","link":"https:\/\/mda.brandncraft.com\/en\/topical-data\/physician-interest-and-participation-in-market-research\/","title":{"rendered":"Physician Interest and Participation in Market Research"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Market research plays a fundamental role in helping those involved in the healthcare market answer key questions about their brands. Gaining insights from healthcare practitioners is central to market research. However, engaging physicians to participate in research can be a challenge. While most of the surveyed physicians say they enjoy participating in market research studies, in practice, physicians self-report participating in less than half of the number of studies they are invited to participate in. Real-world experience from our panel says the response rate is even lower. With this in mind, we asked Canadian physicians to help us understand what motivates them to do market research. <\/p>\n","protected":false},"author":12,"featured_media":6987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,15,17],"tags":[],"country-icon":[45,44],"class_list":["post-6978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survey-data","category-survey-data-canada","category-topical-data","country-icon-canada","country-icon-united-states"],"acf":[],"yoast_head":"\nPhysician Interest and Participation in Market Research MD Analytics<\/title>\n<meta name=\"description\" content=\"Gaining insights from healthcare practitioners is central to market research. 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Engaging physicians to participate in research can be a challenge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mda.brandncraft.com\/en\/topical-data\/physician-interest-and-participation-in-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"MD Analytics\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-23T14:08:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T14:13:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mda.brandncraft.com\/wp-content\/uploads\/2026\/01\/IS4-2022-QP-Splash-Image-CA-EN.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jessie Robertson, VP Client Services\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessie Robertson, VP Client Services\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/\"},\"author\":{\"name\":\"Jessie Robertson, VP Client Services\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#\\\/schema\\\/person\\\/235b2a048fe9c57676dc7a4ce3064ecb\"},\"headline\":\"Physician Interest and Participation in Market Research\",\"datePublished\":\"2022-09-23T14:08:44+00:00\",\"dateModified\":\"2026-01-23T14:13:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/\"},\"wordCount\":7,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IS4-2022-QP-Splash-Image-CA-EN.png\",\"articleSection\":[\"Survey Results\",\"Survey Results Canada\",\"Topical Infographics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/\",\"url\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/\",\"name\":\"Physician Interest and Participation in Market Research MD Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/physician-interest-and-participation-in-market-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/IS4-2022-QP-Splash-Image-CA-EN.png\",\"datePublished\":\"2022-09-23T14:08:44+00:00\",\"dateModified\":\"2026-01-23T14:13:09+00:00\",\"description\":\"Gaining insights from healthcare practitioners is central to market research. 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