{"id":6886,"date":"2023-06-27T21:11:47","date_gmt":"2023-06-27T21:11:47","guid":{"rendered":"https:\/\/mda.brandncraft.com\/?p=6886"},"modified":"2026-01-22T21:16:38","modified_gmt":"2026-01-22T21:16:38","slug":"patient-empowerment-is-key-for-younger-specialist-physicians","status":"publish","type":"post","link":"https:\/\/mda.brandncraft.com\/en\/topical-data\/topical-data-usa\/patient-empowerment-is-key-for-younger-specialist-physicians\/","title":{"rendered":"Patient empowerment is key for younger specialist physicians"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>According to our recent research among physician specialists, the younger generation is more concerned with patient empowerment and support than the older generation.<\/p>\n<p>Although almost all specialists believe patients should be more directly involved in their care (96% Younger vs. 92% Older), there are some generational gaps around attitudes toward patient support, treatment decisions and information.<\/p>\n<p>The top two day-to-day challenges are the same for Younger and Older specialists. However, for Younger specialists, their number one challenge, lack of patient support to enable patients to play more of a self-management role (85%), stands out far above their number two, lack of coverage for best treatment options (63%); for Older specialists, these two items are equally challenging (73% and 77%, respectively). Furthermore, Younger specialists are much less satisfied with manufacturer patient support programs (PSPs) than their older counterparts (Younger 65% vs. Older 86%).<\/p>\n","protected":false},"author":13,"featured_media":6889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,19],"tags":[],"country-icon":[45,44],"class_list":["post-6886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survey-data","category-topical-data-usa","country-icon-canada","country-icon-united-states"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Patient empowerment is key for younger specialist physicians MD Analytics<\/title>\n<meta name=\"description\" content=\"Explore the impact of generational gaps on patient support and treatment decisions. Learn from our latest study among US physician specialists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mda.brandncraft.com\/en\/topical-data\/topical-data-usa\/patient-empowerment-is-key-for-younger-specialist-physicians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patient empowerment is key for younger specialist physicians MD Analytics\" \/>\n<meta property=\"og:description\" content=\"Explore the impact of generational gaps on patient support and treatment decisions. Learn from our latest study among US physician specialists.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mda.brandncraft.com\/en\/topical-data\/topical-data-usa\/patient-empowerment-is-key-for-younger-specialist-physicians\/\" \/>\n<meta property=\"og:site_name\" content=\"MD Analytics\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T21:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T21:16:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mda.brandncraft.com\/wp-content\/uploads\/2026\/01\/23082-1B_Website_Thumbnail_US_June_2023-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"901\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mary Dominiecki, SVP, US Country Lead\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Dominiecki, SVP, US Country Lead\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/\"},\"author\":{\"name\":\"Mary Dominiecki, SVP, US Country Lead\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#\\\/schema\\\/person\\\/2407e064950dd7ea7d44c95fa0f3622e\"},\"headline\":\"Patient empowerment is key for younger specialist physicians\",\"datePublished\":\"2023-06-27T21:11:47+00:00\",\"dateModified\":\"2026-01-22T21:16:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/\"},\"wordCount\":8,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/23082-1B_Website_Thumbnail_US_June_2023-1.png\",\"articleSection\":[\"Survey Results\",\"Topical Infographics US\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/\",\"url\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/\",\"name\":\"Patient empowerment is key for younger specialist physicians MD Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/topical-data\\\/topical-data-usa\\\/patient-empowerment-is-key-for-younger-specialist-physicians\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/23082-1B_Website_Thumbnail_US_June_2023-1.png\",\"datePublished\":\"2023-06-27T21:11:47+00:00\",\"dateModified\":\"2026-01-22T21:16:38+00:00\",\"description\":\"Explore the impact of generational gaps on patient support and treatment decisions. 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