{"id":6881,"date":"2023-08-17T21:03:51","date_gmt":"2023-08-17T21:03:51","guid":{"rendered":"https:\/\/mda.brandncraft.com\/?p=6881"},"modified":"2026-01-22T21:09:39","modified_gmt":"2026-01-22T21:09:39","slug":"pharma-know-your-specialists","status":"publish","type":"post","link":"https:\/\/mda.brandncraft.com\/en\/survey-data\/pharma-know-your-specialists\/","title":{"rendered":"Pharma: Know Your Specialists"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Physician specialists are not all alike!<\/p>\n

MD Analytics surveyed 100 Canadian physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources to identify attitudinal differences to help pharma marketers more effectively communicate with their target audience.<\/p>\n

Four segments emerged.<\/p>\n","protected":false},"author":12,"featured_media":6884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,15,18],"tags":[28,36,41],"country-icon":[45,44],"class_list":["post-6881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-survey-data","category-survey-data-canada","category-topical-data-canada","tag-infographic","tag-physicians","tag-specialists","country-icon-canada","country-icon-united-states"],"acf":[],"yoast_head":"\nPharma: Know Your Specialists MD Analytics<\/title>\n<meta name=\"description\" content=\"MD Analytics identifies diverse segments among Canadian physician specialists. Learn how to effectively communicate with each group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mda.brandncraft.com\/en\/survey-data\/pharma-know-your-specialists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma: Know Your Specialists MD Analytics\" \/>\n<meta property=\"og:description\" content=\"MD Analytics identifies diverse segments among Canadian physician specialists. Learn how to effectively communicate with each group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mda.brandncraft.com\/en\/survey-data\/pharma-know-your-specialists\/\" \/>\n<meta property=\"og:site_name\" content=\"MD Analytics\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-17T21:03:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T21:09:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mda.brandncraft.com\/wp-content\/uploads\/2026\/01\/23082-2A_Website_Thumbnail_CAN_EN_Aug_2023.png\" \/>\n\t<meta property=\"og:image:width\" content=\"901\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jessie Robertson, VP Client Services\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessie Robertson, VP Client Services\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/\"},\"author\":{\"name\":\"Jessie Robertson, VP Client Services\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#\\\/schema\\\/person\\\/235b2a048fe9c57676dc7a4ce3064ecb\"},\"headline\":\"Pharma: Know Your Specialists\",\"datePublished\":\"2023-08-17T21:03:51+00:00\",\"dateModified\":\"2026-01-22T21:09:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/\"},\"wordCount\":4,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/23082-2A_Website_Thumbnail_CAN_EN_Aug_2023.png\",\"keywords\":[\"infographic\",\"physicians\",\"specialists\"],\"articleSection\":[\"Survey Results\",\"Survey Results Canada\",\"Topical Infographics Canada\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/\",\"url\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/\",\"name\":\"Pharma: Know Your Specialists MD Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mda.brandncraft.com\\\/en\\\/survey-data\\\/pharma-know-your-specialists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mda.brandncraft.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/23082-2A_Website_Thumbnail_CAN_EN_Aug_2023.png\",\"datePublished\":\"2023-08-17T21:03:51+00:00\",\"dateModified\":\"2026-01-22T21:09:39+00:00\",\"description\":\"MD Analytics identifies diverse segments among Canadian physician specialists. 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