{"id":4644,"date":"2025-11-08T13:57:17","date_gmt":"2025-11-08T13:57:17","guid":{"rendered":"https:\/\/mda.brandncraft.com\/?page_id=4644"},"modified":"2026-01-14T17:18:13","modified_gmt":"2026-01-14T17:18:13","slug":"patient-journey-pathways2rx","status":"publish","type":"page","link":"https:\/\/mda.brandncraft.com\/en\/industry-expertise\/patient-journey-pathways2rx\/","title":{"rendered":"Patient Journey PathwaysRx"},"content":{"rendered":"\t\t
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Patient Journey (PathwaysRx)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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This approach seeks to understand the patient journey, from the time a patient first realizes they might have a medical condition, up until the time the condition is cured\/ controlled. This research approach reveals deep insights into the diagnosis and treatment pathway of a disease, to assess the extent to which an opportunity lies for your brand(s).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Explore the Diagnosis and Treatment Pathway<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Through a combination of qualitative (optional) and quantitative methodologies with multiple stakeholders, we would develop a comprehensive view of the disease management process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Find and Assess Growth Opportunities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Uncover hidden opportunities and estimate potential gains from key points of leverage to grow and protect market share through a market leakage model.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Develop Finely-Tuned Positioning Strategies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Leverage deep insights from a comprehensive understanding of the therapeutic area to develop finely-tuned positioning strategies for targeted segments.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Timeline & Gaps in Perception<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Understand the average duration it takes for patients to move through the treatment journey while uncovering gaps in perceptions between the various stakeholders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Chart Reviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Understand how specific patient profiles are being managed to truly understand in which scenario would your product would have the biggest opportunity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How It Works<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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We recruit physicians willing to pull patient charts and provide answers to a few key information points:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCoverage status<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Benefits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEMR systems are broadly implemented and physicians have access to a large number of charts<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProvides much better robustness when interpreting results<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAllows to dig deeper in patient profiles as opposed to looking at \u201caverage\u201d patient, and understand where the new product could fit<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEspecially relevant for more niche therapeutic areas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Interested in learning more?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      Complete the form below and an MD Analytics\u2019 representative will contact you to schedule a presentation of our Patient Journey (PathwaysRx).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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