We deliver more target respondents and larger samples.

Backed by our leading market research panel of healthcare professionals, every project is supported by our proven custom recruitment process, achieving superior sampling results.

Healthcare Professional Market Research Panel

Our proprietary healthcare professionals panel, established in 2003, is managed within North America. In the US our panel is rapidly growing, and in Canada it is unrivaled with 1 in 3 or more active panelists in the top 10 surveyed medical specialties.

In addition to superior access, we ensure the highest quality respondents by actively engaging, monitoring, and refreshing our panel. This process is also supported by our comprehensive validation process that ensures legitimate respondents.

Customized Recruitment

Every study is unique and our in-house field team implements custom recruitment strategies suited to each project’s needs.

Augmenting our proprietary panel we employ a wide range of tactics to consistently deliver more target respondents and larger samples.

Why Sample Quality Matters

Accurate insights depend on responses from verified professionals. Even a few unqualified respondents can skew results, especially in small, specialized samples.

We prioritize sample integrity to ensure that every response represents the insights of a verified healthcare professional.

Data Quality Controls

Respondent fraud remains a critical threat to data quality in healthcare market research, with increasingly sophisticated tactics:

We prioritize sample integrity to ensure that every response represents the insights of a verified healthcare professional.

We address these risks with safeguards that protect the integrity of our data. Our safeguards include:

Manual Authentication: Every new panelist is verified prior to activation.
Quality Monitoring: Responses are regularly reviewed to identify issues that could impact data quality.
Ongoing Validation: Panelist profiles are regularly reviewed and updated to reflect career changes, retirements, or relocations.
Direct Follow-Up: Responses flagged during review are investigated directly with the panelist.
Strong Relationships: We maintain long-term relationships with our panelists, supporting ongoing engagement and accountability.

What Happens When We Need Additional Sample?

Some studies require larger or highly specialized samples beyond our current reach. In these cases, we engage vetted panel partners who meet our quality standards.

We ask our partners the same tough questions we encourage our clients to ask their sample suppliers:

All external sample undergoes the same validation as our proprietary panel. We’re transparent about when and how external sources are used.

By applying consistent quality checks across all respondent sources, we ensure reliable data regardless of sample origin.

Extensive Access to Patients and Consumers

Leveraging our proven custom recruitment process, MD Analytics has developed specialized recruitment strategies to generate robust samples, even among rare disease areas.

With research focused on exploratory market landscape assessments, identifying drivers and barriers in niche markets, and understanding patient journeys, we have successfully recruited patients and consumers for a wide range of common and rare disease areas.