This approach seeks to understand the patient journey, from the time a patient first realizes they might have a medical condition, up until the time the condition is cured/ controlled. This research approach reveals deep insights into the diagnosis and treatment pathway of a disease, to assess the extent to which an opportunity lies for your brand(s).
Through a combination of qualitative (optional) and quantitative methodologies with multiple stakeholders, we would develop a comprehensive view of the disease management process.
Uncover hidden opportunities and estimate potential gains from key points of leverage to grow and protect market share through a market leakage model.
Leverage deep insights from a comprehensive understanding of the therapeutic area to develop finely-tuned positioning strategies for targeted segments.
Understand the average duration it takes for patients to move through the treatment journey while uncovering gaps in perceptions between the various stakeholders.
Understand how specific patient profiles are being managed to truly understand in which scenario would your product would have the biggest opportunity.
We recruit physicians willing to pull patient charts and provide answers to a few key information points:
Complete the form below and an MD Analytics’ representative will contact you to schedule a presentation of our Patient Journey (PathwaysRx).
“Great experience as always!”
Pathways2RX client (prefers to remain anonymous)
