Our topical polls and independent studies provide free pharmaceutical and health industry insights from healthcare professionals and patient perspectives. The infographic accompanying each article can be downloaded and shared with attribution.
We are excited to share some of the results of our latest independent study on patient perceptions of pharmaceutical companies and the impact of Patient Support Programs (PSPs). Our findings highlight the crucial role PSPs play in enhancing trust and satisfaction among patients. Explore our latest infographic to discover more about the importance of these programs and their influence on patient experiences....
Vaccines have been an almost inescapable topic across the media since COVID-19. Now, four years out from the start of the pandemic, we wanted to better understand vaccination rates and explore those that are most sought out by the general public. This independent study explores American and Canadian experiences with vaccines. MD Analytics surveyed 1000 people in each country, and the results highlight high vaccination rates and the crucial role pharmacies play in providing access, especially for flu and COVID-19 vaccines. View our latest infographic to discover findings on vaccination trends and the opportunities for increasing awareness and uptake of...
From smartphone apps for tracking medical conditions to the increasing use of AI for researching diseases and treatments, patients are embracing digital tools to take control of their health. Our latest infographic, based on a study conducted among 2000 individuals in the US and Canada, unveils patterns in the adoption and utilization of health management technology. Explore the evolving landscape of healthcare technology and discover how patients are leveraging digital tools to enhance their healthcare experience in the results of this independent study....
How involved are patients in their healthcare decisions? Our latest independent study presents the findings of surveying 2000 individuals in the US and Canada. Discover insights into patient participation in treatment decisions and their use of other sources, like social media, for medical information....
Physicians are spending, on average, two hours a day using websites and social media for professional purposes. The increasing reliance on digital media is transforming how physicians engage with crucial product information. This infographic delves into the insights of our most recent study, exploring which social media channels physicians prefer for professional use, their perceived appropriateness, and the platforms where they welcome interactions with pharmaceutical companies....
In the rapidly evolving landscape of healthcare, the role of digital tools and media in the professional lives of healthcare professionals is only growing. Physicians now accept less than half of pharma reps' requests for meetings. As these in-person interactions decline, the need for effective digital information channels becomes crucial. Our latest infographic illuminates who physicians view as leaders in the digital media space, and what factors influence these perceptions....
The healthcare sector is on the cusp of an AI revolution, with tools like ChatGPT set to transform medical practice. From easing administrative burdens to aiding in complex diagnoses, AI's integration could allow physicians more time for direct patient care. MD Analytics surveyed 300 physicians to gauge their outlook on AI's future role....
In a recent study, MD Analytics surveyed 300 physicians to gauge their awareness and use of AI, especially in light of the ChatGPT platform. The findings highlight a significant gap in AI understanding among healthcare professionals, with less than half familiar with the concept. Usage of AI, particularly language models like ChatGPT, remains low due to lack of familiarity and trust. Concerns include patient self-diagnosis based on AI-generated information and the resulting challenges for physicians. Bridging this knowledge gap is crucial to maximize AI's potential in healthcare....
Physician specialists are not all alike! MD Analytics surveyed 100 U.S. physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources with the goal of identifying attitudinal differences in order to help pharma marketers more effectively communicate with their target audience. Four segments emerged....
Physician specialists are not all alike! MD Analytics surveyed 100 Canadian physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources to identify attitudinal differences to help pharma marketers more effectively communicate with their target audience. Four segments emerged....
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