In oncology, the pace is fast and the competition fierce. Leaders stand out not only for groundbreaking therapies but also for building trust, brand recognition, and robust patient support programs. MD Analytics surveyed U.S. and Canadian oncologists to learn which companies are in the lead and why. The findings reveal that perceived leadership goes beyond science alone; it’s about a commitment to patient care that resonates with both clinicians and patients. View our latest infographic and blog to see how top companies are positioning themselves to maintain momentum and secure their place at the front of the field....
Oncologists in the U.S. and Canada value different qualities in sales reps and MSLs. Our latest findings highlight where credibility, expertise, and engagement stand out and which companies earn the strongest recognition....
From smartphone apps for tracking medical conditions to the increasing use of AI for researching diseases and treatments, patients are embracing digital tools to take control of their health. Our latest infographic, based on a study conducted among 2000 individuals in the US and Canada, unveils patterns in the adoption and utilization of health management technology. Explore the evolving landscape of healthcare technology and discover how patients are leveraging digital tools to enhance their healthcare experience in the results of this independent study....
How involved are patients in their healthcare decisions? Our latest independent study presents the findings of surveying 2000 individuals in the US and Canada. Discover insights into patient participation in treatment decisions and their use of other sources, like social media, for medical information....
The healthcare sector is on the cusp of an AI revolution, with tools like ChatGPT set to transform medical practice. From easing administrative burdens to aiding in complex diagnoses, AI's integration could allow physicians more time for direct patient care. MD Analytics surveyed 300 physicians to gauge their outlook on AI's future role....
Physician specialists are not all alike! MD Analytics surveyed 100 U.S. physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources with the goal of identifying attitudinal differences in order to help pharma marketers more effectively communicate with their target audience. Four segments emerged....
According to our recent research among physician specialists, the younger generation is more concerned with patient empowerment and support than the older generation. Although almost all specialists believe patients should be more directly involved in their care (96% Younger vs. 92% Older), there are some generational gaps around attitudes toward patient support, treatment decisions and information. The top two day-to-day challenges are the same for Younger and Older specialists. However, for Younger specialists, their number one challenge, lack of patient support to enable patients to play more of a self-management role (85%), stands out far above their number two, lack...
According to our recent research among physician specialists, the younger generation is less engaged with and reliant on pharmaceutical companies than the older generation. When it comes to information sources used in the past six months, online and paper-based medical journal articles are the most common resource for both Younger and Older specialists. However, differences exist in the use of pharmaceutical sales reps (Older 44% vs. Younger 33%) and significantly in the use of pharmaceutical websites (Older 33% vs. Younger 15%). There are also differences in preferred information sources for new products and services, with Older specialists having a stronger...
The World Health Organization (WHO) declared the novel coronavirus (COVID-19) outbreak a global pandemic on March 11, 2020. Now at the three-year mark, the US healthcare workforce is still trying to recover and labor shortages are stressing clinicians and hospitals. MD Analytics surveyed 50 primary care physicians and 109 specialists about the effect of the COVID crisis on staff shortages, as well as their attitudes about support from pharmaceutical companies. In the past year alone, four-fifths of physicians (80% PCPs and 78% Specialists) say they have been impacted by staff shortages, and almost all (98% of PCPs and 87% of...
For many of us, remnants of the pandemic feel like a distant memory. We are back to “normal” – enjoying family gatherings, restaurants and shopping. Even in New York, one of the last COVID-era mandates has come to an end, with masks and face coverings in healthcare facilities no longer required. However, the healthcare system is still dealing with the aftermath, including the impact on physicians. MD Analytics surveyed 50 primary care physicians and 109 specialists about the effect of the COVID crisis on their personal and professional lives. As compared to pre-pandemic, several aspects have gotten worse among physicians....
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