AI continues to gain momentum in healthcare, and physicians’ openness to using these tools has increased over the past 2 years. Our latest findings show that while physicians are ready and eager to adopt AI tools, most haven’t yet received meaningful support from pharma companies. This has remained unchanged over the past 2 years, leaving a clear gap between physicians’ enthusiasm and the assistance available to them. Discover the full insights in our new infographic showcasing physicians’ perspectives on AI and the untapped opportunities for pharma to help move adoption forward....
From quick information searches to assisting during consultations, AI tools are becoming increasingly important in physicians' practice. Our latest findings reveal that physicians are widely using these technologies in their practice, and most believe they’ll have a positive impact on healthcare. Yet as AI becomes more accessible, doctors are spending more time correcting patient misconceptions. See the full picture in our new infographic exploring how physicians are adopting AI, and where caution remains....
Medical Science Liaisons (MSLs) play a crucial role in connecting scientific advancements with healthcare professionals. Our latest research highlights what physicians value most in MSL interactions, where key gaps exist, and which companies are leading in specific therapeutic areas. Explore our new infographic for insights on strengthening MSL impact and delivering greater value to healthcare professionals....
Physician interactions with pharmaceutical sales reps have evolved significantly since the pandemic. While in-person meetings remain valuable, many doctors now appreciate the flexibility of multiple engagement options. Ensuring a balance between virtual and face-to-face interactions is key to meeting physician preferences. Explore our latest infographic for insights into how sales rep interactions are shaping physician engagement today....
In a recent study, MD Analytics surveyed 300 physicians to gauge their awareness and use of AI, especially in light of the ChatGPT platform. The findings highlight a significant gap in AI understanding among healthcare professionals, with less than half familiar with the concept. Usage of AI, particularly language models like ChatGPT, remains low due to lack of familiarity and trust. Concerns include patient self-diagnosis based on AI-generated information and the resulting challenges for physicians. Bridging this knowledge gap is crucial to maximize AI's potential in healthcare....
The COVID-19 pandemic has undeniably impacted our healthcare system in many ways. One of the most significant impacts has been staffing shortages among Canadian healthcare workers. Since the start of the pandemic there has been a substantial rise in shortages of healthcare workers across Canada. To what extent does this shortage affect physicians and their practice? How severe has the staffing shortage been in the past year? What type of support do physicians seek in order to reduce the workloads in their practice? To answer these questions MD Analytics surveyed 50 family medicine physicians and 90 specialists on the topic...
For most of the general population, the pandemic is starting to feel like it’s a thing of the past. However, while most of us have found a sense of normalcy within our lives, the healthcare system is still reeling from its effects thereby impacting healthcare workers within it. What is the impact on Canadian physicians? What are the current consequences of the pandemic on their personal and professional lives? More specifically, how does this all impact the management of their workload? MD Analytics surveyed 50 family medicine physicians and 90 specialists on the topic of their professional and mental state...
With COVID-19 about to enter its 3rd year, it continues to significantly impact the lives of Canadians and the practices of HCPs in the country. Even though it has not been easy, physicians have continuously adapted how they manage their patients and how they interact with key healthcare stakeholders during the pandemic. MD Analytics has been monitoring these trends over the past few years and we have recently interviewed 140 physicians in our latest survey on the topic....
Physicians feel positive about how Patient Support Programs (PSPs) have evolved in the past two years – especially in terms of responsiveness and the expertise of individuals working on PSPs. The main unmet needs at this time remain the range of service hours and the availabilityof nurses remotely (either by phone or virtually). Many specialists believe that biosimilar PSP providers have struggled more than originator drug PSPs since the onset of the pandemic – mainly because of they do not have as many employees and offer a smaller range of services....
Patient Support Programs (PSPs) play a significant role in ensuring that patients have the best possible experience during their journey – especially in specialty therapeutic areas where treatments tend to be more expensive. The COVID-19 pandemic has made it more challenging for patients to access support and services for their medical conditions. This has put additional pressure on company-sponsored PSPs to further enhance their offerings to help patients in the best way possible. PSPs have become increasingly important for patients since the onset of the COVID-19 pandemic and as a result now have an even more significant influence on physicians’...
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